Position
What are you actually building, and why should people care?
We’ll clarify your positioning, differentiation, brand story and the bigger idea tying everything together.
You don’t need more ideas.
You need a strategy.
You may have something good, but the strategy behind it isn’t quite there yet. That’s the problem.
- Your brand doesn’t communicate what makes you different.
- You have too many ideas and aren’t sure what to prioritize.
- Your messaging isn’t as clear as the thing you’re actually offering.
- Your content feels disconnected from your bigger goals.
- You know you need to market yourself, but don’t want to follow generic marketing advice.
- You’re ready to grow, but you need a clearer direction first.
What we’ll actually work on
Brand
How do we make it recognizable, differentiated and compelling?
We’ll translate the strategy into your messaging, identity, content pillars and overall brand direction.
Audience
Who are we trying to reach, and what do they actually need and want?
We’ll get specific about who your people are, what they care about and how to speak to them.
Marketing
How do we turn the strategy into growth?
We’ll turn it into content, campaigns, channels and growth opportunities, with clear priorities so strategy doesn’t just sit in a Google Doc.
Your strategy, built over 90 days.
Month 1 · Sessions 1 + 2
Get clear
We dig into your creative project, audience, goals, positioning and current brand. You’ll get:
- Strategic research
- Positioning recommendations
- Brand direction
- Customized homework
- Your first strategy recap
Month 2 · Sessions 3 + 4
Build the brand
We turn the strategy into something people can actually see, understand and remember. Depending on your project, we might work on:
- Brand story
- Messaging
- Content pillars
- Creative direction
- Audience strategy
- Marketing opportunities
Month 3 · Sessions 5 + 6
Create momentum
We turn the strategy into an actionable growth plan. We’ll prioritize:
- What to do next
- What NOT to spend time on
- Content and marketing opportunities
- Launch or growth strategy
- Your next 90-day roadmap
Every session includes a personalized 1-page strategy recap + action plan.
This isn’t 6 Zoom calls.
Before each session, I review your work, research your market, audience and competitors, and come prepared with strategic recommendations. After each session, you get a concise strategy recap and clear next steps within 48 hours.
Your 90-day strategy toolkit
6 × 60-minute strategy sessions
2 sessions per month, tailored to your specific goals.
6 × personalized strategy recaps
Your decisions, insights and next steps in writing.
Custom research & preparation
I research your market, audience, competitors and creative landscape so we’re not making decisions in a vacuum.
Between-session action plans
Know exactly what to work on before we meet again, with light async support for questions in between.
90-day roadmap
A strategic plan you can keep using after our work together ends.
Strategic accountability
Someone who knows the bigger picture and can help you stay focused on what actually matters.
You’ll come in with…
- “I have a million ideas and no idea what to prioritize.”
- “I know my work is good, but I don’t know how to communicate what makes me different.”
- “My content feels disconnected from my bigger brand.”
- “I don’t know who I’m actually trying to reach.”
- “I want to grow, but I don’t want to become a content machine.”
You’ll leave with…
- A clear direction.
- A brand and positioning strategy that actually feels like you.
- A plan.
- Specific priorities instead of 47 things you could be doing.
- A story.
- A clearer way to communicate what you do and why people should care.
- Momentum.
- Someone keeping you accountable while you actually put the strategy into practice.
Built for creative people and brands.
Musicians & artists
Build a stronger brand around your creative work and career.
Creators
Turn your content and ideas into a more cohesive, recognizable brand.
Founders & entrepreneurs
Clarify your positioning, story and marketing strategy.
Creative businesses
Differentiate your brand and build a marketing strategy that actually reflects what makes you special.
The common thread? You’re building something with a point of view, and you want a strategy that feels as thoughtful as the thing itself.
Probably not for you if…
You primarily need someone to execute your social media, run ads or make your content for you. This is strategy first.
What happens when we get strategic?
“Working through real artist communication frameworks with Ana using concrete examples was the most valuable part for me. I understood the overarching themes, but Ana helped me see how to actually apply them.”
Want this kind of clarity, but with someone in your corner for the whole build? That’s what the 90-day Creative Strategy Intensive is for.
FAQs
Is this for individuals or businesses?
Both. I work with musicians, artists, creators, founders and creative businesses. The strategy is customized to what you’re building, whether that’s an artist career, a personal brand, a product, a service or a growing business.
What if I don’t have a traditional “brand”?
You don’t need one. We can work from wherever you are, whether you’re developing your first creative project, refining an existing business or trying to make sense of a brand that’s grown organically.
Is this marketing consulting or brand strategy?
A bit of both. We start with the bigger picture: what you’re building, who it’s for, what makes it different and how you want to be perceived. From there, we translate that strategy into practical marketing and content decisions.
Is this the same as hiring an agency?
No. This is a strategy-first engagement where you remain the person executing the work. I’m there to provide the research, strategic thinking, direction and accountability. If you need a team to execute the strategy for you, that’s something we can discuss separately.
What if I’m not sure what I need?
That’s okay. You don’t need to come in with a perfectly defined problem. Part of the first phase is figuring out what’s actually getting in the way and where your biggest strategic opportunities are.
How much work happens between sessions?
You’ll have focused action items between sessions, but this isn’t designed to become another full-time job. I’ll give you the priorities that matter most so you know where to put your energy.
Investment
$2,000 USD
90 days · 6 strategy sessions · personalized research · strategy recaps · action plans
Best value
Pay in full
$2,000
One payment. Save $100.
Payment plan
3 monthly payments
3 × $700
$2,100 total, includes a $100 admin fee.
Ready to stop second-guessing your direction?
Need more support? Custom strategy engagements are available. Get in touch.