Your brand deserves a strategy, not more random marketing.

I help brands get clear on who they are, what they’re saying, and how to turn that clarity into marketing that moves people.

Get a free brand audit →

Free. 15 minutes. You keep the audit no matter what.

13K+ YouTube subscribers, 8+ years in marketingStrategist · Creator · Educator

Creative
strategist

Strategy before tactics. Always. Without clear positioning, you’re wasting money. Good ideas deserve better branding. Marketing is psychology in a cute outfit. People remember how you make them feel. Clarity before content.

Trusted by brands, including…

Choose where you want to start

Learn for free

For when you’re just curious.

Branding and marketing strategy, broken down through the artists, brands, and cultural moments you already care about.

Watch on YouTube →

Get answers

Strategy Session · for when you need clarity.

Need a second brain? Bring me one brand, business, or marketing challenge and we’ll work through it over two 60-minute sessions. You leave with clear answers and a written recap to run with on your own.

Start with a free audit →

Go deeper

Creative Strategy & Direction · for when you want a partner.

Ready for a deeper brand or marketing overhaul? Over 3 months I research, prepare and check in between sessions while we clarify your strategy and build a roadmap you can actually execute.

See how it works →

Are you a business?

Need a fractional CMO or the support of an agency? Check out my agency site, Phlare Marketing.

Visit phlare.ca →

Ana the Marketeer laughing with her chin resting on her hand at a digital marketing meetup

Hi, I'm Ana. I'm obsessed with why people care about things.

I’ve spent the last 8+ years figuring out what makes brands click: the stories they tell, the people they attract, and the strategy underneath it all. Now I help founders, creatives, and businesses turn that thinking into brands and marketing people actually care about.

13K+ YouTube subscribers10K in 9 months8+ years in marketing

Read my story →

My first love was broadcast journalism. At 19, I landed my own show at my college radio station. It was called Bear Trap, it played electronic trap music, and my biggest fan (my mom) tuned in religiously. It was my first public brand, built long before I knew what branding meant.

From there came a music blog, integrating into Toronto’s music scene, an internship at MuchMusic (Canada’s MTV), and eventually a pivot into marketing in 2018, when it became clear the media industry had approximately 0.01% job security. Since then, I’ve worked with brands including Boston Pizza, Yoga International, and Purity Woods. In 2023, I founded my own agency, Phlare Marketing.

Then in 2025, Ana The Marketeer came to life: my own platform for decoding branding and marketing strategy and making it actually useful. Basically, I’ve been trying to figure out why people care about things for a very long time.

Here’s what a session actually does for you.

Feedback from my first Strategy Session clients.

3 → 4average confidence in their brand identity (out of 5), before vs. after a session

5/5average session experience rating

4.5/5average likelihood to work with me again or recommend me

Based on feedback from my first two Strategy Session clients.

EsraArtist, Istanbul · Strategy Session client

“Working through real artist communication frameworks with Ana using concrete examples was the most valuable part for me. I understood the overarching themes, but Ana helped me see how to actually apply them.”

Most valuable: Working through artist communication frameworks together with concrete examples.

Their Strategy Session ratings
5/5Session experience
5/5Likely to recommend

LaurelArtist · Strategy Session client

“Ana helped me find a personal way to form my brand. Her unique approach examined who I am as an individual instead of using generic, overused marketing strategies. I appreciated her willingness to hear all of my concerns and give feedback on everything I shared with her. I finally feel like I have a proper foundation for sharing my work online!”

Most valuable: Hearing an outside perspective on what is and isn’t working for me.

Their Strategy Session ratings
5/5Session experience
4/5Likely to recommend

And for businesses

Results from my agency work through Phlare Marketing.

MiyaFounder, MIYA Creative Care

“Phlare Marketing has been a game-changer for MIYA Creative Care. Their strategic thinking shaped everything from our website and SEO to content and social media, and we saw remarkable growth as a result.”

Results over 6 months
3xMore inbound leads
320%+Local SEO clicks & impressions
32.6%Avg. email open rate

Elliot B.Founder, Stay at Home Music

“Andriana brought incredible strategic expertise to our website, SEO, and social media strategy. She worked seamlessly with our in-house marketer and helped us build real organic awareness for the brand.”

Results over 6 months
41%+Site visitors increase
9.54%+SEO keyword visibility
2xInstagram engagement

Work with me →

How we’ll work together

No cookie-cutter marketing plans.

Tell me what’s going on

Start with a quick brand audit so I can get a sense of where you are, what’s working, and where you’re stuck.

Then you pick a time for your free 15-minute discovery call.
We figure out what you need

In the discovery call, we’ll talk through your goals, challenges, and where you want to go next.

Then I’ll recommend the right way to work together, whether that’s a Strategy Session for quick answers or the Creative Strategy Intensive if you want a partner for the whole build.
Let’s make it happen

This is where we actually get to work.

We’ll dig into your brand, messaging, content, or marketing strategy, challenge assumptions, and build a clear plan you can actually use.

Get your free brand audit →

Want to do it yourself?

Are you stuck in branding purgatory?

Branding Foundations is a practical, no-fluff course that helps you clarify your brand, define what you stand for, and turn it into a strategy you can actually use.

Explore the course →