Values
What you stand for
Your core values, in your own words, not a template or a trend.
Self-paced online course · Lifetime access
Branding Foundations Course: build a brand that’s actually you
A practical, no-fluff branding course for creatives, founders and business owners. Define your values, vision, voice and vibe, even if you’re still figuring it out.
Enroll now → Try the free preview
$179 $129 USD founders price (first 50 students) · 7-day money-back guarantee
You don’t need a niche. You need a foundation.
Raise your hand if you’ve ever said any of these:
- “I want to build a brand, but I’m still figuring out who I am.”
- “I need to know my niche first.”
- “I can’t launch until I figure out my aesthetic.”
The pressure to have a clear brand before you have a full grasp on yourself is real, and it makes a lot of smart people freeze. The people who get unstuck aren’t more ready. They have audacity, and audacity is something you can build. This course gives you the structure to start.
The Four V’s of a brand
A brand identity built from the inside out, in the right order.
Vision
Where you’re headed
Your values are your compass. Your vision is the map.
Voice
How you show up
Tone, words and point of view, so you sound like you everywhere.
Vibe
How it feels
Colors, fonts and mood, built on everything underneath.
Vibe
Voice
Vision
Values
What’s inside
7 chapters. Each one removes a block and gives you something real to build.
Start here: the Four V's
Your roadmap, your worksheet pack and your way into the community.
1. The audacity to start
Permission to begin before you feel ready.
2. Values: what you stand for
The foundation everything else is built on.
3. Vision: your purpose and direction
Where your brand is headed, and why.
4. Voice: how you show up
How your brand sounds, everywhere.
5. Vibe: how it feels
Why this one comes last, and how to get it right.
Final assignment
Pull it all together into your brand identity document, with personal written feedback from me and a certificate of completion.
What you get
Video + written lessons
Short, clear lessons you can finish at your own pace.
Guided worksheets
Step-by-step exercises for every module, so you build as you go.
Your brand identity document
A 5-page document that pulls all four V’s together.
Personal feedback
Written feedback from me on your final assignment within 5 to 7 business days.
A small community
I respond to comments, and the group is kept small on purpose.
Lifetime access + certificate
Revisit it any time, and get a certificate of completion.
Who it’s for
Creatives & musicians
You’re making great work and need a clear identity around it.
Creators & multi-hyphenates
Lots of interests, one brand. Find the through-line without picking a niche.
Founders & business owners
Get clear on what you stand for and how you sound before you market or rebrand.
Coaches & consultants
Turn your expertise and point of view into a brand people remember.
Probably not for you if…
You want a quick aesthetic fix, a logo tutorial or a content strategy. This course builds the foundation underneath all of those.
Hi, I’m Ana
I’m a creative strategist and brand educator. I built Ana the Marketeer to 10K subscribers in nine months by breaking down branding through pop culture, and I run Phlare Marketing, where I’ve spent 8+ years helping brands get clear.
This course is the foundation I wish more people had before they spend a dollar on a logo or a content calendar. I teach it the way I teach everything: practical, honest, and with a few wink-winks.
What students say
“Working through real artist communication frameworks with Ana using concrete examples was the most valuable part for me. I understood the overarching themes, but Ana helped me see how to actually apply them.”
“Great intro. Has me hyped to do the work. Love the community aspect!”
Enrollment
Founders price · first 50 students
$179 $129 USD
Self-paced · lifetime access · personal feedback on your final assignment
Start here
Free preview
Try the intro and the Values module before you decide.
7-day guarantee
Full course
All 7 chapters, worksheets, community and feedback.
FAQs
Is this only for personal brands?
No. It's built around personal brand identity, but the same foundations (what you stand for, where you're headed, how you sound and how it should feel) apply to founders, creatives and small business owners. If you run a business, you'll apply each module to your brand or your business.
Do I need to have a brand or a niche already?
No. The course starts from where you are right now, even if you're in transition or still figuring things out. That's the whole point.
How long does it take?
It's self-paced, with a suggested pace of about four weeks (one module a week). You get lifetime access, so you can go faster or slower.
What's in the free preview?
The intro and the Values module, so you can see how the lessons, worksheets and community work before you enroll.
How does the feedback work?
You submit your 5-page brand identity document on the platform, and I give you written feedback within 5 to 7 business days. I also respond to community comments.
What if it isn't for me?
There's a 7-day money-back guarantee. If you're not satisfied within 7 days of enrolling, let me know and I'll refund you.
Is this the same as working with you 1:1?
No. This is the DIY foundation, at your own pace. If you want custom strategy and direction built around your project, check out the Creative Strategy Intensive.